Advertising during COVID-19

Advertising during COVID-19: Don’t be opportunistic, build trust, Madison Report

Madison Media's 'Marketing just amplifying itself!' 

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Advertising during the times of the coronavirus pandemic and how brands drifting.

The coronavirus pandemic is considered a black swan event. In other words, it’s a one with extreme consequences event. With economies bracing for large impact, the event may have extensive consequences on marketing and advertising. In a report titled marketing just went viral! compiled by Madison Media & OOH, which offers an insight into the world of advertising during the days of COVID-19.

Below are 6 key takeaways for advertising booster to stay in limelight during the COVID-19

A Bear Hug to Your Consumer

Advertisers need to invest in staying close to the consumers. For that, they should use “listening tools to capture category and brand sentiments.

Trust Building

Customers are open to advertising during the outbreak. So, advertisers should focus on showing messages that are relevant to their target audience. The red flag is that they should withhold from being opportunistic. At such times, building trust is more important than teeny-weeny sales.

Get Audience Pledge on TV Deals

It’s a great time to advertise from an efficiency standpoint. Advertisers should aim for audience assurance on TV deals.

Perfect Period for Moment Marketing

Moment marketing, according to the report, use contextual placement and intelligent retargeting can do wonders.

Make Active a Compromise

If compression of the operating statement is forcing budget cuts, it’s better to make active trade-offs.

Promote Online Service

Advertisers should invest in promoting sales on e-commerce platforms during coronavirus pandemic.

Make Messaging Trustable

During the pandemic, it’s salient for advertisers to build trust and reassurance through their messaging. Marketing messaging should be authentic and contemporary.

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